Sober for October is here, an important campaign initially designed to raise money for charity. From Macmillan Cancer Research to raising funds for the Gaza crisis, many consumers choose to go alcohol-free for the month of October to fundraise for important causes across the world. In doing so, they are often inspired to remain alcohol-free on a more regular basis for health benefits too.
With so much weight behind the motivation to go alcohol-free, it’s unsurprising that people want to show their support. But that said, many brewery and distillery businesses struggle to see the opportunity in a campaign that is led by stepping away from alcohol consumption.
In a recent statistic, it was revealed that almost 60% of consumers are drinking more no and low-alcohol drinks*. So, as it turns out, there is a far bigger market than it first appears, even for alcohol-based businesses. Here’s just a few ideas to get you started.
Invest in Your 0% Beers
If you have alcohol-free options, now is the time to make them the hero of the hour! Sober for October calls for #Soberheros to stand up and make a difference by committing to alcohol-free. Offering a 0% alternative to the drinks our #Soberheros would normally enjoy can be a great way to keep them motivated throughout the month, whilst also ensuring you keep their loyal custom.
If you are yet to invest in alcohol-free brewing and distilling, it may just be time to join the movement. The popularity of these products continues to rise as it offers a new style of social drinking to consumers.
A business loan could give you the capital you need to expand your product lines and support #Soberheros in October and beyond.
Taproom Visits to Try 0% Options
Motivation is one of the driving forces behind human behaviour. It fuels competition and sparks social connection. Therefore, running a competition for customers to win something at the end of Sober for October can be a great way to keep them engaged with your business.
Why not run a competition for customers to win a visit to your premises or taproom to try the alcohol-free alternatives? The opportunity to make a customer feel a bit special and become a ‘VIP’ of your business for the day is something that appeals to a lot of consumers.
If you’re yet to secure a permanent premises for your business, or opening a taproom is on the agenda for the next 12 months, we’d be glad to talk you through funding options. Did you know we offer commercial mortgages too?
Expand Into Retail with 0% Products
Sober for October may inspire your customers to go alcohol-free more often, so ensuring you still have something to offer them is important. Imagine if they could step into their local retail store and still buy your products, even after their decision to go alcohol-free?
The low and 0% market in retail and hospitality venues is still open for the taking, with only a few early adopters really making waves so far. Get inspired by Sober for October and join the revolution now. Be at the forefront of your customers mind when they do want a no or low-alcohol alternative to enjoy at home?
We understand that things like supply chains and payment terms can put a strain on small breweries and distilleries when venturing into retail, so we’re here to help. We can support you with Invoice Finance credit lines to open up retail and hospitality expansion plans, without any detrimental impact on your business cash flow.
Whether you need finance to invest in a new product line, boost production or step into Retail and Hospitality, our Brewery Finance specialists are ready to support you. Sober for October presents an opportunity to look at your business from a different perspective and consider how you can create a customer base of the alcohol-free consumers amongst us.
We have been working with breweries on their finance requirements since 2014, so don’t hesitate to reach out. Give us a call on 01908 92 62 62 or call www.moorgatefinance.com/apply-now.