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Outperforming the Supplier to Fund a Major Crane Hire Expansion

blue sky with yellow crane in foreground

A returning client in the crane hire sector approached Moorgate Finance to support the acquisition of a larger, higher-value crane to continue scaling their operation.

The Highlights

✅ Funded a £360,000 crane purchase with a tailored 60-month hire purchase facility

✅ Structured repayments to align with operational cash flow and revenue expectations

✅ Capped personal guarantee at £85,000 to increase client confidence

✅ Delivered a more competitive deal than the supplier’s finance offering across cost and structure

The Challenge

As an established key account, the customer had previously financed a crane through Moorgate Finance and returned for support on an upgrade. This time, however, the asset came with a significantly higher purchase price of £360,000, alongside a reduced deposit compared to their previous transaction.

To add further complexity, the client had also received a competing finance proposal directly from the crane supplier. This meant the structure needed to be highly competitive while still remaining aligned with the customer’s cash flow expectations and growth plans.

The Solution

Moorgate Finance structured a bespoke hire purchase facility over 60 months, supported by an £85,000 deposit. The solution included a 3-montht VAT deferral to ease upfront cash flow pressure, along with a carefully considered balloon payment to ensure monthly repayments remained sustainable and in line with expected crane utilisation and revenue generation.

To further strengthen the deal from the client’s perspective, we capped the personal guarantee at £85,000, providing reassurance while still maintaining a robust credit position. The final structure not only aligned with the customer’s requirements but also improved upon the supplier’s finance offering across monthly cost, total repayable and overall flexibility.

Need funding solutions like these for your business? Give us a call on 01908 92 62 62 or head to www.moorgatefinance.com/apply-now to start the conversation.

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