When a northern-based removals company found itself running out of budget halfway through a major rebranding project, the business faced a difficult choice: pause its growth plans or find funding fast. After being turned down by its bank and struggling to secure support elsewhere, they approached Moorgate Finance for help.
The Highlights
✅ £15,000 unsecured loan secured after the removals business had been declined by its bank
✅ Better-than-expected funding terms achieved, with repayments comfortably within budget
✅ Funding used to complete fleet branding, website redevelopment and targeted marketing campaigns
✅ Increased brand awareness, expanded service coverage and helped drive new customer growth
The Challenge
The removals company had ambitious plans to increase brand awareness and win more business during its busiest time of year. The company had already invested heavily in a full rebranding and marketing initiative, designed to strengthen its market presence and support future growth.
As the project progressed, costs exceeded the original budget. With the rebrand only partially complete, the business risked losing momentum at a crucial point in the year. Key elements of the project, including vehicle branding, website improvements and marketing campaigns, were still outstanding.
To make matters more challenging, the company had already been declined by its bank and was struggling to find a lender willing to support the funding requirement.
The Solution
After discussing the business’s plans and understanding the value the rebranding project would bring, Moorgate Finance quickly sourced a funding solution that allowed the project to move forward without delay.
We secured a £15,000 unsecured loan over a three-year term, providing the business with the capital needed to complete its rebrand and marketing strategy. Better still, we were able to secure more competitive terms than initially anticipated, ensuring the repayments sat comfortably within the company’s monthly budget.
The funding enabled the removals company to complete the branding of their fleet, launch a refreshed website and increase its marketing activity across new areas. Rather than putting growth plans on hold, the business was able to accelerate them.
Today, the company benefits from a stronger brand presence, greater visibility in the market and access to a wider customer base. What started as a funding shortfall became an opportunity to complete a transformation that continues to support the company’s expansion.
Need funding solutions like these for your business? Give us a call on 01908 92 62 62 or head to www.moorgatefinance.com/apply-now to start the conversation.
